Cloud Developer & Analytics Engineer

Family life & freelancing A new chapter began as I returned to Croatia to start a family, leading me back to the world of freelancing. It’s a source of pride that I continue to collaborate with several of my initial long-term clients from my early Upwork days, a testament to the enduring partnerships we’ve built. During this period, an increasingly strong pull towards complex technical problem-solving steered me towards a significant evolution in my career path. This deep-seated interest in technical challenges culminated in a dedicated move into engineering. While I’ve transitioned from active ad account management, I still provide a strategic advisory role for select long-term clients and continue to manage web analytics setups where my expertise is valued. However, the vast majority of my focus is now on architecting and building robust integrations between various marketing ad platforms, CRM systems, and data platforms, primarily utilizing scalable cloud infrastructure. My typical development stack for these solutions includes NodeJS, the Serverless Framework, and Terraform, enabling me to create efficient and resilient systems. My extensive background in digital marketing isn’t just past experience; it’s a distinct advantage. It provides an intrinsic understanding of marketers’ needs, allowing me to design and build tools and integrations that are not only technically sound but also genuinely empower their daily operations and strategic goals.

Senior Digital Marketer

Award-winning work My ambition to be part of a leading global team led me to Dublin, Ireland, and the esteemed agency Wolfgang Digital. I was seeking an environment that represented the pinnacle of performance marketing, and from the outset, I was entrusted with significant responsibilities, working directly with some of their most prominent clients. Leveraging my broad experience and technical savvy, I quickly established myself as a go-to resource for complex problem-solving, a challenge I found incredibly stimulating. This knack for innovation and technical solutions became a hallmark of my contributions at Wolfgang Digital. My role soon expanded beyond client work. I had the privilege of representing the agency at prestigious industry conferences, where I spoke on pioneering uses of digital marketing technology. Internally and for our clients, I also designed and delivered comprehensive training programs focused on advanced web tracking methodologies. All these endeavors were concurrent with my core duties of managing strategic PPC campaigns and engineering robust tracking infrastructures. The dedication and innovative work of our team during this time culminated in multiple high-profile industry awards for projects I was deeply involved in, affirming our position at the cutting edge of the field.

Digital Marketing Generalist

Google Ads & Google Analytics Driven by a desire to gain international exposure alongside our local agency work, I proactively began sourcing projects on Upwork. This platform connected me with a diverse clientele from around the globe, primarily based in Australia and the United States. While Google Ads management remained a core offering, these international collaborations increasingly saw me delve deeper into the intricacies of web analytics, particularly with Google Analytics setup and customization. This period was defined by an intense learning curve and a “hustle” mentality. I embraced the opportunity to expand beyond my primary specializations, actively seeking and taking on projects in SEO, content strategy, and A/B testing. By rarely turning down a chance to learn something new, I rapidly accumulated a wealth of practical experience across a wide spectrum of digital marketing disciplines. This hands-on approach with varied challenges accelerated my understanding significantly. The breadth of knowledge gained through these diverse Upwork projects has been invaluable. It provided me with a holistic understanding of how different digital marketing functions interconnect and rely on each other. To this day, this comprehensive perspective allows me to effectively bridge communication and strategic gaps between various marketing departments, ensuring a more cohesive and effective overall strategy.

Co-founder & Account Manager

Self-started agency My journey into digital marketing ignited during my university years through the Google Online Marketing Challenge (GOMC). Alongside a dedicated group of friends, we immersed ourselves in the competition, achieving notable success for two consecutive years by developing and executing strategies for real businesses. This wasn’t just an academic exercise; we were delivering tangible results for actual clients, laying the groundwork for what came next. The positive outcomes and strong rapport we built with our GOMC clients naturally extended beyond the competition. As our initial partners continued to seek our expertise, and word of our results spread, our collective efforts organically evolved. We found ourselves managing a growing portfolio of clients, effectively operating as a self-started digital marketing agency with a strong specialization in Google Ads. Within this dynamic, entrepreneurial environment, my role quickly solidified. I took direct responsibility for managing client advertising accounts, meticulously crafting and optimizing campaigns. Crucially, I also focused on building efficiencies, setting up automated reporting systems to provide clear performance insights, and implementing robust web analytics frameworks to track user behavior and campaign effectiveness. This early experience was invaluable in understanding the full lifecycle of digital advertising, from strategy to data-driven refinement.